PERIODS MATTER | Destigmatising Menstruation

QÄSA QÄSA looks to support charities in East Africa every Christmas as a way of giving back to the communities we work with. This Christmas it was important to us to find ways we can improve female reproductive health issues, and help to remove the stigma and taboo about periods. We have been motivated by the awful news this year that a 14 year old Kenyan schoolgirl committed suicide when cast out of school because she started menstruating and was unprepared.

We have partnered with ZanaAfrica Foundation, who directly address these pertinent issues by expanding access to rights-based sexual and reproductive health education, sanitary pads, and safe mentors so girls can safely and confidently navigate puberty.

In Kenya, as in many countries, adolescent girls are at risk of experiencing life-changing violations, including forced early marriage, sexual and gender-based violence, unplanned pregnancy and female genital cutting.

Such pressures are insurmountable without knowledge of their bodies and rights; yet, there is no mandated menstrual and reproductive health education (MRHE) to deliver this critical help. If girls cannot get answers to their questions about puberty, or the tools for decision making, they cannot make informed decisions in social or sexual relationships.

  • 65% of girls in Kenya cannot regularly access sanitary pads to manage their periods

  • 1 in 4 girls do not know they can get pregnant once starting their periods

  • 95% of girls do not know that rape, incest or coercion are human rights violations


This year QÄSA QÄSA is pledging to donate 15% of our Christmas profits to the ZanaAfrica Foundation.